Replica Omega Watches - Great to Use

Omega as a brand needs no introduction. People are more than aware of the existence of this name in the realm of designer luxury timepieces. A company of Swiss origin, it has a long and checkered history that dates back to the year 1848. Since the inception of the company, the exquisite timepieces that have come out from its fold have been received with a lot of enthusiasm. Catering to a predominantly European market in its earlier years, the company is now doing business across countries and continents.

The replica Omega watches have been riding high on the popularity of this famous brand. Everybody recognizes quality; however, all said and done, not many people have the financial standing or the social sanctity to go for the kill. They cannot acquire a latest Omega watch, even if they want to. They can, however, go in for the fake Omega watches and give a vent to their desire of owning the best that technology can create and money can buy.

The Omega replica watches can be used quite like the original models. The fake timepieces are manufactured under expert guidance and consequently the excellence in workmanship gets reflected in the features and capabilities of the same. However, the use of these duplicates saves a lot of money for the potential customers.

The fake Omega watches hold an appeal to different categories of people. People who want to ape the lifestyle of Hollywood superstars can buy any of these watches. It is known for a fact that many actors and actresses from Hollywood sport these timepieces with a lot of pride.

For people with stars in their eyes, albeit of a different kind, there is the replica of the Speedmaster Chronograph. This particular watch has an enviable track record of being worn in different missions carried out in outer space. The Seamaster Professional 600 and the Professional Chronometer are two other popular models of Omega watches having their replicas being created to cater to an evolving demand.

So, all you people out there who want only the best for yourselves can now switch to the replicas of high-end Omega watches. You can visit a reputed retailing site and pick and choose your favorite from all the different options that are available. With a great emphasis being put on quality at the manufacturer's end, these high-end replicas can be used more or less in the same manner as the authentic and branded models.

To conclude, it can be said that the replica Omega watches are great to use and are proving to be quite an acquisition for many people.

Replica Omega Watches - Great to Use

Sport Watches 101

Making the purchase of a sport luxury watch requires that you look at style and function. Choosing a watch is easy, if you follow some guidelines. If you're looking at sport luxury watches, you will be searching through models from manufacturers like Tissot and Omega. There are many quality Swiss sport brands on the market, these days, because they are in such high demand. Many of us are moving out of the office, and taking on careers, which enable us to spend more time out of doors. This trend in professions, leads to the need for more water resistant, highly functioning timepieces. What should our considerations be, when picking out a new sport watch?

• The first aspect to consider is function. How do you want your watch to perform? Do you need a chronograph or split time counter? Is it important that you own a Quartz model, or do you prefer a mechanical watch? How water resistant do you need your new watch to be? All of these points are valid, and answering these questions will help you determine which brand to look at.

• Since we are looking at sport luxury models, it's obvious that you must consider styling. A sport watch is all about function, but a sport luxury model takes into account that you will want more from this watch, than just pure performance. If you want to wear the same piece in the boardroom, as at the track training, you must look at both these features, carefully.

Sport Watches 101

Omega Watches & the Olympics - A Decades-Long History

At the Vancouver 2010 Olympic Winter Games, Omega watches continued an Olympic timekeeping legacy that can be traced back to the Los Angeles Olympic Games in 1932 when the Omega brand became the first company to be entrusted with the timekeeping of every event. Omega began its Olympic timekeeping tradition using only stop-watches and chronographs.

In addition to its prominent Olympic role, Omega was been behind many of the most important technological developments in all of sports timekeeping. Over the decades that followed, Omega pioneered several key developments advancing sports timekeeping including the photofinish camera, the Racend Omega timer, and the first electronic sport timer, the Omega time recorder (OTR).

Omega Watches and the 2010 Olympic Winter Games

At Omega's first timekeeping assignment for the Olympic Winter Games in Garmisch-Partenkirchen, Germany, in 1936, a single Omega technician brought 27 stopwatches which were used to time every event at the Games. Seventy-four years later in Vancouver and Whistler, Omega deployed a reported 220 timekeeping professionals and engineers supported by 290 local volunteers. They brought approximately 250 tons of equipment for timekeeping, on-venue results and TV services - it was the largest timekeeping contingent in the history of winter sports. More than 5,500 Olympic Games athletes and officials from more than 80 countries made Vancouver the largest Olympic Winter Games ever.

Vancouver 2010 marked the 24th time the Swiss timing specialists served as Official Timekeepers at the Olympic Games. On the 12th of March, they played the same role at the Paralympic Games, for which Omega was also Official Timekeeper. The Games' organisers reported that the Paralympic Games attracted 1,350 athletes and officials from more than forty countries.

As expected, Omega also released a limited edition Seamaster-inspired diver watch to honor the Vancouver 2010 Winter Games. The red and white colors of the Omega Seamaster Professional Diver 300m Vancouver 2010 watch provided a subtle homage to the Canadian host. There were two versions of the watch released -- a larger 41mm wide version, and the smaller 36.25mm version - each limited to 2010 pieces. Like all Omega Seamasters that this watch is based on, it has 300 meters of water resistance and a helium escape valve. Other nice details include a red bezel, a seconds hand with a full-color Olympics logo and a Canadian-themed Olympics symbol engraved on the back.

Omega Watches & the Olympics - A Decades-Long History

What to Consider When Buying Men's Watches

Buying a gift for men is tough enough and now we cannot also just walk into a store and buy nice men's watches to make things easier. This is mainly because there are numerous varieties and styles of men's watches that exist today that the choice has become extremely difficult. Whether you want to choose a Rado or an Omega or a Swatch, the choices are many.

There are various aspects of men's watches that you need to keep in mind while you purchase it for anyone. The first thing of all is the lifestyle of the people for whom you are considering men's watches. This is essential because you do not want to gift men's watches that are sporty to people who are generally almost always attending formal dinners.

A feature that you could consider when buying men's watches is water resistance. Make sure that you do not get fooled by water resistant men's watches that are meant to just be good enough to prevent water from getting in. It is only the men's watches that are meant for swimmers that are completely water proof.

When buying men's watches think of the shape of the face and the strap and also keep in mind the latest trend in terms of the size of the face. This is something that continues to change and therefore needs to be kept updated. In addition to that there is also the matter of the leather strap or the stainless steel body that you may want to give some thought to.

What to Consider When Buying Men's Watches

The Ever Popular Omega Watch

Omega is a luxury watchmaker based out of Switzerland whose products are world-renowned for their beauty and superior quality. Founded at La Chaux-de-Fonds, Switzerland in 1848 by Louis Brandt, Omega is worn by some of the most influential people. Presidents, actors and popular icons are regularly seen adorning their wrists with Omega watches. Louis Brandt initially purchased parts for his key-wound precision pocket watches from local crafstman. After his death, however, his two sons felt an in-house manufacturing process would produce higher quality merchandise. This would serve as the beginning of Omega's prominence. It was only a short amount of time later that the enterprise became an industry standard.

Both of Brandt's sons, Louis-Paul and César, passed away in 1903 bequeathing their Omega empire to four youths (the oldest being 23). At this time, 240,000 watches were produced each year by a staff of 800. The new owners, despite their youth, continued to expand the company and by the seventies, it had become the third producer of finished watches in the world (and number one in Switzerland). Unfortunately, Omega faced severe financial problems during the economic recession between 1975 and 1980 and had to be bailed out in 1981. There were talks of a potential buy out from Seiko, a competing watch manufacturer, but nothing came to fruition. Instead, after years of financial restructuring and company mergers, the Swatch Group was formed in 1998 and is now the sole manufacturer of Omega and other watch brands.

In 1999, Omega unveiled their first mass-produced watch that incorporated co-axial escapement. Escapement is a mechanism that converts rotational motion into an oscillating or back and forth motion (it is the "ticking" sound produced by watches). Co-axial escapement requires little to no lubrication and uses radial friction (as opposed to sliding) that yields a longer service period and greater time accuracy.

The Omega watch has always been a well-made commodity. The "Omega Speedmaster Professional Chronography," for example, was the first watch on the moon. NASA used these hand wound wristwatches in the 1960s - a testament to the stellar design and function of the Omega brand. Perhaps the most popular and recognizable iconography came with James Bond. In 1995 Pierce Brosnan, who reprised the role of James Bond, wore the Omega Seamaster Quartz Professional in GoldenEye and, in later films, the Omega Seamaster Professional Chronometer. The elegance of this accessory was a great addition to the character that made a transition from operative to chic sophisticate.

True to form and functionality, Omega has also been the official timekeeper for the Olympics. It began with the 1932 Summer Olympics and was subsequently selected for the 2006, 2008, and 2010 games as well. It is not unusual to see many Olympians sporting Omega as it the quintessential symbol of class.

Omega is offered in a variety of models for both men and women. The product range is categorized by The Constellation, Omega Seamaster, Speedmaster, Deville and Specialities. The most popular models are the Omega Seamaster, which includes the Planet Ocean, Ploprof, Aqua Terra and Seamaster Bond styles, and the Speedmaster, which includes the Omega Speedmaster Professional Moon watch. The Sepcialities include Olympic collections and refer to some other seasonal items.

Omega watches are a world-class accessory. The superior quality and brand standard always make this watch a recognizable statement.

The Ever Popular Omega Watch

Replica Watches, The Best Substitutes of the Authentic

For those designer watches under famous brands like Rolex, Omega, Breitling and etc, they are always in the dream lists of many people. I myself am addicted to luxury watches of famous brands. However, these timepieces are sold at astronomical prices. Though I am desirable to process one, I always restrained by my limited bank account.

Besides the practical use of telling time, designer watches in modern society have become the symbol of social status and personal identification. While, sacrificing thousands of money on just an extravagant timepiece is not wisdom at all. For those who have the same economic status with me, such a hefty price is far beyond our reach.

Thanks to the emergence of replica watches, I am offered a good chance to experience the luxury of the genuine designer timepieces. These imitations of high quality are the exact copies of their real ones. At the very beginning, I held strong repulsion towards these replica timepieces. But now, I found that it is profitable to buy these quality imitations instead of paying a large amount of money on the original ones.

Because of the top craftsmanship, you can enjoy the same fashion as the genuine pieces. Since they are crafted with every detail 100% mirrored, you have no need to worry that they are recognized by others. Oppositely, I gained much admiring sights from people around me.

Replica watches just cost several pennies but only an authentic timepiece may hollow my bank account. Therefore, buying these imitations can save a lot of money which can be used for other beneficial investments or used to buy pieces of replicas simultaneously. Then, I can change my look into different style every day.

What is more, high quality imitations can be best gift for others because they come with the same fashion as the original ones as well as great durability for daily use. Your friends or colleagues must be very pleasing to receive them.

To sum up, high quality replica watches could be the best substitute for those luxury designer ones.

Replica Watches, The Best Substitutes of the Authentic

Fashionable Watches and Valentine's Day Gifts

Treat your special person with a Valentines Day gift to celebrate the occasion. The gift can be anything, whatever you feel just for your partner, which makes the individual happy. You can toss with many ideas about the gift starting with a fantastic bouquet of flowers to diamond studded jewelry. It is not always the romantic partner that you think of presenting a gift. Anyone can occupy the place of your valentine on the occasion. In fact, it is important that you love the company of the specific person and want to express the feeling for the particular individual on the day. The meaning of the celebration on the Valentines Day is to bring people closer to one another.

This time, you can select fashionable watches as Valentines Day gift for your person. You have the variety of watches, I mean wrist watches that speak of high class fashion, which you can choose to communicate your feelings to the special individual. It should speak your emotions in grand style and make the person pleased.

You can visit a watch store or find it online to select your present from varieties of high quality wrist watches. There are well-known brands like Citizen, DKNY, Fossil, Gucci, Adidas, Armani, Omega, Ed Hardy, Tissot, Timex, Disney Mickey, Swiss Army, Bulova, Fendi and Casio and many more, which will give you enough choice to make your pick for the person in your mind.

Watches make perfect style that you prefer and are available in various prices. You will find it really tough to pick out the best for your need. It is more difficult to reach a final selection for watches for women due to the variety in styles because every single watch presents a different attractive image. There are some great models in these watches with an extended price range due to inclusion of trendy accessories. You will find the expensive models with definite edges on style and carry the finest fashion statement.

Fashionable Watches and Valentine's Day Gifts

Buying Omega Watches - Should You Buy an Omega Watch Online?

Prior to you shopping a brand new, used or vintage Omega wrist watch, there are actually a few things that you might need to know. Points that will help save you lots of time and possibly a lot of money! First, the official concept on new watches (in accordance to Omega). Should you absolutely wish to be 100% sure that you are going to be getting a authentic, genuine Omega wrist watch with the manufacturer's warranty, then don't even consider purchasing one on the internet! Why?

Simply since Omega Watches does not permit their circle of retail outlets to offer Omega watches on the internet in any way, form or fashion. Does that mean that you simply cannot find a brand new Omega watch via an online merchant? No - just make sure you understand what you are and what you will not be getting! There are many honest, reliable merchants selling Omega watches on the internet but if you purchase from them, you will not likely have the ability to verify that it's genuine. At the least, not from Omega Watches.

Numerous online retailers in fact have disclaimers in their website revealing that this wrist watch is authentic but it can not be covered under the Omega guarantee. Additionally, a few even state the serial numbers are going to be eliminated. Why would they do that? Simply because Omega evidently maintains a record of each and every watch they send to their retailers. If Omega at any time catches just one of their retailers breaking the sales agreement, their authorization would be revoked immediately.

If you want to buy a watch online, there are many alternatives to Omega. Many of these watches keep the manufacturer's warranty and are priced very reasonably.

Buying Omega Watches - Should You Buy an Omega Watch Online?

Zenith Lauched the Vintage 55 Watch

French owned but Swiss based luxury watch maker Zenith recently launched the Zenith Vintage 55 watch to showcase the brand's decision to change for new direction. Zenith has been offering nice looking watches of few characters for years. So world's Zenith watch lovers have great expectation for this watch. They want something interesting, inspiring and buyable from this brand.

The Zenith Vintage 55 watch, sized at 40mm, is crafted from 18k rose gold. The brown dial features hands and hour markers in same material to echo with the case tone. And the Dauphine hands really make sense for the arrow hour markers that feature "cut" in the middle. The seconds subsidiary seconds dial at 6 o'clock position is quite simplified yet very tasteful. Beating inside the watch is the caliber 689 automatic movement which is in-house made by Zenith and is is COSC chronometer certified. It features a 22k gold rotor and is just 44 thick. The movement, in my humble opinion, is the most valuable part of the watch.

Representing a change for the brand though, the watch is not good enough as expected. I have to admit that Zenith has put everything in right place, but it seems that it forgets to add new characters to this watch. Honestly, at first sight, Zenith Vintage 55 just reminds me of similar models from Patek Philippe, Vacheron Constantin, Omega and many others. Luckily, it at least looks trendy and nice with retro appearance and brown dial.

And the reasonable price tag is the biggest advantage before its many competitors. Zenith Vintage 55 watch is limited to 100 pieces worldwide.

Zenith Lauched the Vintage 55 Watch

Omega Watches in Sports

When you think of Omega and sports generally you would picture the timers placed around the track at the Olympic games, but in fact Omega delve so much deeper in the world of sport and the Olympics that when you buy Omega watches, you are buying precision, reliability and accuracy that is endorsed by the sports world and its organizations, as well as the many well known sports personalities that have been invited into the Omega family. The respect that these organizations and people give to Omega is a mutual relationship due to the dedication from Omega to sport being identical to the dedication given to watch making.

Omega Watches connected with FINA

Omega watches, timings and qualities are spread throughout sport in to Golf, Athletics and Swimming among others. Over the years the relationship that has formed with FINA (Federation International de Natation) is so strong that their working relationship was extended in 2006. Another mark of dedication is the effort that Omega show in covering all of the FINA disciplines, with 13 technicians and 6 tons of equipment mobilized for their events. Omega has also proved their dedication to golf, with the design, making and naming of the 'Double Eagle' watch found in the Speedmaster collection. This is the same dedication and relationship qualities that will be provided to you when you opt to buy your watch with Omega, a benefit to be cherished, and not pushed aside cheaply.

Omega Watches and Swimming Gold Medalists

Sport has enabled Omega to build an amazing reputation for accuracy and precision, this is something has as gone from strength to strength since Omega started out in Olympic Games timekeeping in 1932, but a fine example is when Anthony Nestt took the gold medal in the Olympic Games in Seoul, 1988, after finishing one hundredth of a second ahead of Matt Blondi in the 100m butterfly. This is just one fine example of Omega´s perfection, but there are many more examples similar in a variety of disciplines throughout the sports world.

Omega Watches at the Beijing Olympics

The Beijing Olympics and Paralympics provided Omega with an exceptional challenge which was dealt with like no other sports timekeeper, responsible for time keeping and data handling for 28 different sports at a total of 38 venues, this was done, as expected by Omega, with perfection and professionalism, something for you to experience with Omega when buying your watch.

These facts that display Omegas fine qualities are all so well endorsed that it would be a mistake not to buy your watch with Omega if you are looking for anything from a simple timekeeping piece, through to a sophisticated, elegant and extremely modern work of art to compliment your style and taste.

Omega Watches in Sports

Top Female Celebrities Buy Omega Watches

When you are browsing through the ladies collection to select and buy your Omega watch, did you know you are sharing the same taste in quality as many female celebrities?

Omega Watches worn by Supermodel Cindy Crawford

From actresses to sporting personalities and beyond, the gift of Omega is well shared in the world of celebrities, first and foremost, top model and fashion icon throughout the 90´s, and admired up to the present day, Cindy Crawford. Cindy joined the Omega family in 1995, and was chosen for her shared values with the company which include quality, reliability, and strong tradition, all of which you will find when you buy Omega watches.

Nicole Kidman and her Omega Watches

A top rated and Oscar winning actress chosen for her Omega related values is Nicole Kidman, although one of the newer additions to the Omega family, in no way any less important, she has made public appearances for Omega and has been a feature of advertising campaigns. With her challenging and different spirit, Omega can relate to her pioneering personality with ease. All of the mentioned qualities don´t come to the human spirit cheaply, but are all included when you buy Omega watches.

Omega Watches the Sportswomen's choice

With Omega´s qualities being so detailed and varied the name is carried throughout the world and in to many societies, including sport and it´s personalities. Some familiar names to be invited into the Omega Family of ambassadresses include Ellen Macarthur, the fastest and youngest person to circumnavigate the globe, and also to be awarded the DBE, Dame Commander of British Empire. With the determination and ambition to go beyond anybody's expectations she has qualities that Omega believes in and delivers themselves, and that you will see upon buying your Omega watch. Stepping back on to dry land, another lady to catch the eye of Omega is Michelle Wie, who was invited into the family in 2006. Michelle, at the age of 10 was the youngest person to qualify for the USGA, before turning professional prior to her 16th birthday in October 2006. Having the ability to combine feminine grace with power and technique, another quality found in the ladies collection of Omega watches.

With the above examples of worldwide known divas, who are some of the Omega family, with different styles and personalities, when you buy your Omega watches, don´t discard cheaply the fact that you are sharing qualities with some of the most popular and glamorous ladies on the planet, who also enjoy the benefits that are there to be shared through buying Omega watches, and having the comfort of quality and style on their wrists.

Top Female Celebrities Buy Omega Watches

The Quantum of Solace Omega Watch

With the release of another successful Bond movie comes the greatly anticipated debut of the Omega Seamaster Planet Ocean 600m Co - Axial Chronometer. A beautifully crafted watch, and of course, with Mr. Bond donning it, packed with many features that can be enjoyed by you also when considering buying Omega watches.

As any Bond fan and Omega enthusiast will tell you, since 1995's Goldeneye, the featured Omega Seamaster watches of 007 have always had blue dials, however, The Quantum Of Solace film has marked a turning point and a possible departure for James Bond, with Daniel Craig using the Omega Seamaster crafted with a black dial as one of the very distinguishable differences, what other differences and features can you look out for when buying Omega watches?

Omega Quantum of Solace Watch Features

Firstly the self winding chronometer with a power reserve of 48 hours means your watch will function in any lifestyle to optimum capacity. The screw-in crown making it a highly water resistant watch, accompanied by the unidirectional rotating bezel, and helium escape valve, positioned at 10 o'clock makes this the perfect condiment for Mr. Bond when taking to the water, up to 600 meters. All this packed into a polished stainless steel 42mm diameter case, featuring the sophisticatedly patterned black dial enclosed inside domed anti-reflective, scratch resistant crystal sapphire face. What more could you possibly desire or need when buying your watch from Omega, read a little more and see.

With the Omega 2500 caliber and the co-axial escapement movement, designed by Dr. G Daniels and commercialized by Omega for high precision watches with rhodium plated finish gives the Seamaster Planet Ocean a quality of it´s own when accompanied with all the other features, including the date being positioned at 3 o'clock, and attached to a steel, leather or rubber bracelet to fit the comfort of the consumer.

Omega Watch Sophistication

You will see from The Quantum Of Solace this watch is just as indestructible as James Bond himself, as well as smart and sophisticated like the man who buys his Omega watch and wears it with pride upon his wrist.

Buy Omega Watches Cheaply

The opportunity to buy Omega watches cheaply, considering all the features that are packed into this fine, unique piece of art is something nobody can afford to miss out on.Omega and James Bond fans, collectors and enthusiasts now have the opportunity to buy the Omega Seamaster Planet Ocean as a perfect addition to their collection, and to enhance their love and passion in a sophisticated manner.

The Quantum of Solace Omega Watch

Omega Watches Continues to World Wide Fame

With hundreds of collections of watches to choose from and even more models, it can be difficult to decipher what is best for you. Luckily, Omega watches make that selection a little easier. With its unique design and impeccable precision, Omega has maintained its popularity and appeal for generations. They are extremely versatile, providing buyers with a watch that can be worn during sporting events or in the office. Founded in 1885, the Omega watch company started off with a creative design and quality materials. It became an instant hit among the public and as the company grew and developed, the watches became more universally recognized.

The high-quality timepieces, quality materials and resilience have assisted in making Omega popular worldwide. Because of its precision and dependability, it's no wonder that the various watches have been used for a number of sporting events over time. A sporting event that is dependent on accurate timing, the Olympics, used Omega watches for years. Dating all the way back to 1916, the company began designing and building their watches for military use. Because of its reputation for precision, it continues to be used for many military purposes today. Having military use and use in the Olympics is an impressive feat to say the least.

With all of that said, perhaps the biggest accomplishment still hasn't even been mentioned. In 1969, Neil Armstrong sported an Omega watch to his journey on the moon. It is these kinds of things that have made Omega what it is today. Because of their impressive resume, it is by far one of the most recognizable watches worldwide.

What is so impressive about Omega is that it is well-known and used widely for important events, but is also a reasonably priced watch for the everyday consumer. There are a number of collections Omega offers, giving people a wide selection to find what suits them. Whether you want a leather strap or a stainless steel, you will find it within one of the many collections.

As expected, the number of watches Omega offers continues to grow to stay with the competition. Every year, Omega offers something new keeping the public satisfied with new and innovative watches to choose from. Because of this, Omega continues to be one of the most recognizable and impressive watch companies in the market. And with new collections continuing to be designed, there are no signs of Omega slowing down any time soon.

Omega Watches Continues to World Wide Fame

Discover The Timeless Quality That Defines An Omega Watch

When it comes to having a reputation for quality there are a few pairings that jump immediately to mind: German automobiles, Japanese electronics, and of course, Swiss watches. While there are many manufacturers of Swiss watches on the market, only one can lay claim to being the first watch on the moon, and the watch that James Bond now wears on his daring missions.

Since 1848 it has been Omega watches strapped to the wrist of real and fictional superheroes, and to the wrists of millions of discerning watch buyers around the world. But in order to understand what makes an Omega watch so special you must take a look back on the storied history of these amazing timepieces.

Fueled by the creative genius of young Louis Brandt, the fledgling Omega watch company grew from a small Swiss shop to a major manufacturer of watches by the end of the 19th century. Their success was built on a foundation of quality, as many of their business decisions were driven not by bottom line dollars, but by a desire for ever increasing quality. By the late 1800s, Omega had staked their place among watchmakers with the release of their first series produced calibre watches, and with that the legend was truly born.

Today we see Omega watches continuing to lead the pack in their relentless pursuit of quality and innovation. In 1999 Omega watch created a stir when they released the first mass produced watch with a co-axial escapement. In laymen's terms, this escapement mechanism allows the watch to operate with minimal friction and requires almost no lubrication. The result is a watch that requires less service and is more accurate than any of its predecessors.

An Omega watch is high profile; from the people who wear them to the places they can be seen. Omega's proud team of ambassadors comes from all corners of the celebrity world and they collectively highlight the universal appeal of these amazing timepieces. On the golf links we can see an Omega watch on the wrist of players like Ernie Els, Sergio Garcia, and Michelle Wie. Champion yachtswoman Ellen MacArthur wore one as she sailed around the Earth while champion racecar driver Michael Schumacher is a proud ambassador as he races around the track.

The marriage of sports stars and Omega watches is a natural union for it is Omega watch that provides timing for many of the world's most prestigious sporting events. In fact, Omega watch is the official timekeeper for the Olympic Games. Already, Omega is leading the countdown for the 2010 Winter Games.

Precision has brought Omega to the forefront of the world of sports, and it was that same reputation for precision that made Omega the watch of choice for those who first slipped the bonds of Earth and traveled to the stars. From the first space walks to the first walks on the moon, Omega watches have been there during many of man's finest moments. Even today, Omega watches continue to run circles around the competition - literally(!) - as they orbit the Earth on the International Space Station.

Discover The Timeless Quality That Defines An Omega Watch

Why Everyone Should Own a Swatch Watch

The Swatch Group introduced their first collection of watches on March 1, 1983, and since then, they have produced a large range of different quartz watches. The company began as a way of rebuilding the Swiss watch manufacturing business, which had lost ground to Seiko and other Japanese watch companies during the 1960s.

Swatch's first collection of watches, unveiled in Zurich, Switzerland, introduced a very bold style and design. The watch mechanics were simpler and required fewer parts, a design which made the watches both easier to work on and more efficient to manufacture. It was this innovative new design that helped put Switzerland back on top of the watch market.

Swatch - a name which comes from combining the words "second" and "watch" according to Chairman Nicolas Hayek, launched a very aggressive marketing campaign alongside its new line of watches in 1983, and it was this campaign that allowed the company to easily sell 1 million watches that year. This campaign also saw Swatch reaching its peak in the United States during the 80s. In the US, the Swatch fad quickly caught on. In fact, the brand was so popular that people often wore two of them or used a Swatch to hold up their ponytails. Swatch even started making some very different kinds of watches, like the Pop Swatch, a Swatch that could be attached to shirts or vests. Artists also stepped in to create very unique, very trendy Swatch backgrounds and bands.

Swatch also gained popularity within the hip-hop community. In marketing to this community, Swatch created watches with interchangeable faces and bands. Swatch owners could quickly and easily change their watches look, color, and overall fashion statement by changing the cover and attaching it to a new vinyl band. Day-glow, neon colors, and pastel bands were all the rage.

Today, Swatch sales have dropped since the 80s, but the Swatch Group is still on top of the world's watch manufacturing industry and is the largest watch company in the world. The company has purchases Swiss luxury brands, including Breguet, Omega, Lonines, Tissot, Calvin Klein, Hamilton, and Endura, and has began diversifying its catalogue.

Swatch offers over a dozen different watch types, including specialty watches made for diving. Another innovative Swatch watch called the Papprazzi series allows watch wearers to connect to the internet and download news, weather reports, and more. Another watch, the Flik-Flak, is targeted at children, while the diamond-encrusted Swatches are designed with upper-class erudites in mind.

In addition to being known as a very innovative watch company, Swatch is also the main sponsor of the Beach Volleyball World Tour, for which it specially developed a Swatch for beach volleyball players. The company has also served as the official timekeeper of the 1996, 200, and 2004 Summer Olympic games.

Why Everyone Should Own a Swatch Watch

The Omega Watch - Last of Letter, First on Quality!

Most people have, at any point of their lives, heard or seen an Omega Watch. This luxurious watch brand is greatly known for its high quality products, being it one of the best watch manufacturing companies around the world. The price range of an Omega watch varies from less than a grand to more than three thousand pounds. In spite of the higher prices, Omega is one of the top selling watch brands in the whole world. However, there are many good reasons why this is true.

First, there's the Omega style. Omega takes pride with the wide range of styles they possess. The omega watches have always had an eye for the younger generation and they constantly keep on updating their models according to the taste of the younger generations. However, young people are not their only focus point. They offer a wide range of sporty, traditional, contemporary and regular watches to suit the needs of every potential customer. This has resulted in a high demand for the new launched models as most people take pride in owning these branded watches for themselves.

Secondly, but not less important, let us consider the quality of work that Omega puts into its watches. This aspect is well utilized by the company as a marketing tool and also they constantly maintain their quality. The customers also expect quality in their products, as Omega is a well-trusted brand. The same applies for the distributors too. This has been the main success mantra for Omega watches and the main reason for their long lasting relationship with their consumers.

These two qualities of the Omega watches draws people from all around the world, as a result people gather in huge crowds to purchase the newly launched models of the omega watches. Everyone who is willing to buy an Omega watch knows what they are purchasing, realizing that the money they spend in an Omega is really worth it. And, although many complain about the price range, everyone knows that at the time of purchase, they will be getting the best quality in watches.

Now-a-days, it is so hard to find a high quality product, one that will last for a long period of time. This problem arises especially when one needs to buy something that has to be worn at a regular basis. However, Omega guarantees that if you purchase an Omega watch, you will find this. Think on all the money people waste in watches that are recyclable, compared to what you can spend on a lasting watch.

There is a good reason why Omega sells so much, even if they are expensive. It's the magic of an Omega. It appeals to young adults, it appeals to elder people, it appeals to businessmen and big investors. Women love it for their luxurious look, and men know that an Omega gives them look elegant and classy. Quality mixed with style is worth getting. You will not find the same quality and style in any other watch-making brand.

The Omega Watch - Last of Letter, First on Quality!

Omega-3s: What Are They and Why Should You Care?

Have you heard of omega-3s? Probably. Today you see them everywhere on all kinds of food products advertising 'rich in omega-3s'. What are omega-3s anyway, and do you really need them? The answer to the second part of that question is, ABOLUTELY. But why do we hear about omega-3s all the time? The answer to that is because most people today don't get enough. Before I get into why that is, let's look at what they do.

Omega-3s are one type of polyunsaturated fat that are called 'essential fatty acids' that you must get from your diet or supplements because your body can not make them. Another type of essential fats are the omega-6s. What is very important is the ratio that you get between omega-3s and omega-6s. You really need to be eating these in about the same amounts for your body to function optimally.

This is because these two types of fats have opposing functions and compete with each other in many physiological processes. For example omega-6s lead to inflammatory reactions, needed to turn your immune system into high gear when it detects and infection and omega-3s are anti-inflammatory, needed to turn the immune response off when it's done. So these are kind of like the yin and yang of your physiology and must be kept in balance.

Unfortunately, today's western diet has about 15 to 30 times more omega-6s in it than omega-3s. This means that inflammatory processes can get out of check and this can aid the development of many different chronic degenerative diseases, like cardiovascular heart disease and some types of cancer. Many studies have also found that a deficiency in omega-3s can contribute to depression.

So why are our diets so out of whack when it comes to the omega-3 to omega-6 balance? It's really only been over the past 50 years or so that this has become a serious problem. We have simply stopped eating many of the foods that are high in omega-3s, like fatty fish and some nuts and started eating more foods high in omega-6s like corn oil. In fact many of the processed foods that we eat are extremely high in omega-6s and lacking omega-3s.

Many researchers, including me, believe that this is an underlying factor in the increased rates of several chronic degenerative diseases that we see so prevalent today. This is why foods that are high in omega-3s advertise it. The manufacturers know that we are lacking in them and that we need to eat more omega-3 rich foods.

There are really two kinds of omega-3s that are useful to the body. One kind you can get from plants, especially flaxseed oil and walnuts, and the other kind you can get from animals, especially fish (mackerel is the highest). You can also get either of these from supplements, usually a fish oil extract capsule.

The one thing that you need to monitor when getting your omega-3s from fish or fish oil capsules is the amount of heavy metal contamination (like mercury) that you are also ingesting. Various studies have shown different safe levels of fish and some types of fish are higher in mercury than others. There are many good articles out there that you can read on this subject. When it comes to fish oil capsules you need to make sure that the manufacturer uses a purification process that guarantees removal of heavy metals. Don't just take cheap fish oil capsules without doing some homework on this.

So that's the bottom line on omega-3s. Yes, they are extremely important and you should be proactive at trying to get more of them. If you just go with the flow in western society you will likely get way too much of the inflammatory omega-6s and not enough anti-inflammatory omega-3s and that can cause problems if left unchecked for long periods of time.

Copyright 2006 Genesan3

Omega-3s: What Are They and Why Should You Care?

Omega 3 Benefits and Best Omega 3 Sources

Omega 3 benefits are wide-ranging and proven by clinical studies. Understanding the best Omega 3 sources means you can include more of these healthy foods in your daily meal planning. From heart health to depression treatment to pregnancy health, Omega 3 benefits are too good to ignore if you are interested in health.

What are Omega 3's and what are the best Omega 3 sources? The Omega 3 essesential fatty acids (EFA's) are polyunsaturated fats or the so-called "good fats". These desirable fats cannot be made by the human body, so they must be obtained from foods or supplemental sources. These fats are required for normal development of the brain, eyes and nerve tissue in humans. Clinical studies show that Omega 3 benefits come primarily from DHA (docosahexaenoic acid) and EPA (eicosapentaenoic acid).

The best Omega 3 sources are animal foods, not plant sources. For example, flaxseed is a source, but the body must convert the flax oil Omega 3 into DHA and EPA. This can be difficult for unhealthy or elderly persons. Three of the top Omega 3 sources are cold-water fish oil, grass-fed red meat and natural eggs. Omega 3 oils provide DHA and EPA in a natural form that your body can easily assimilate. No conversion is required by the body. Most of the clinical studies on Omega 3 benefits are based on fish oils from consuming fish and fish oil supplements.

Here are Omega 3 benefits proven by clinical studies:

1. Improves Heart Health - fish oil and Omega 3 benefits include reducing the risk of cardiovascular disease, reducing the risk of heart-related sudden death and lowering unhealthy triglyceride levels. In fact, the American Heart Association recommends two servings of fish a week for healthy persons and one serving per day of fish or fish oil supplement containing at least 900mg of fish oil for persons with heart disease.

2. Improves Mood - persons suffering from mood disorders such as depression benefit from fish oil supplementation and Omega 3. The lack of omega 3 fatty acids (DHA) has been linked by researchers to depression.

3. Reduces Risk of Developing Altzheimer's Disease - clinical studies suggest that fish oil and DHA may protect the nervous system in humans.

4. Improves Memory and Brain Function - DHA and fish oil have been proven to stimulate memory and the ability to learn. Research has shown that mothers who take supplemental DHA during their pregnancy and lactation may increase their baby's IQ.

5. Reduces Allergies - fish oil protects against the symptoms of hay fever, sinus infections, asthma, certain food allergies and allergic skin conditions like hives and eczema.

6. Reduces Rheumatoid Arthritis Symptoms - Omega 3 benefits come from the EPA and DHA in fish oil that reduce the amount of compounds causing inflammation in rheumatoid arthritis and other forms of inflammatory arthritis.

7. Improves Eye Health - consuming fish oil is related to lowered risk of developing age related macular degeneration, an increasing common eye disease in people over 50.

8. Reduces PMS Symptoms in Women - Omega 3 is converted into substances called 'prostaglandins type-3' that control contractions of the uterus, which cause the cramping.

9. Improves Skin and Hair Health - fish oil helps protect the skin against damage from UV exposure, and skin disorders such as psoriasis can consider fish oil supplenentation a treatment option.

10. Lowers Cancer Risk - studies on Omega 3 benefits have linked lowered risk of breast cancer and prostate cancer to the consumption of fish oil.

Besides adding cold-water fish to meal planning, an easy way to enjoy Omega 3 benefits is by adding fish oil supplementation to your diet. Protect yourself from health problems related to the lack of the essential fatty acids DHA and EFA. The best of the Omega 3 sources is high-quality fish oil. However, it must be pure and totally free from contaminants. Read as much as you can about even more fish oil benefits that provide an amazing array of health benefits.

Copyright 2005 Infosearch Publishing

Omega 3 Benefits and Best Omega 3 Sources

Truth About Omega 3

Since Dr Basant Puri, a consultant psychiatrist and senior lecturer at London's Imperial College MRI unit, released his findings on Omega 3 and its effect on brain function and depression, many studies have been performed regarding the beneficial effects of this fatty acid. Studies over the past two years have consistently confirmed that Omega 3, a substance lacking in today's "diet" is a key component in the brain's development and proper functioning.

The notion that Omega 3 was linked to depression and other mental illnesses came about based on studies conducted at Harvard University in 1999 on people with bipolar and a 1996 study by the Journal of the American Medical Association studying the prevalence of depression across ten countries. The Harvard study found that fish oil was an effective treatment for bipolar. The study conducted by the Journal of the American Medical Association was expanded upon in 1998 when it was discovered that depression was lower in countries that consumed higher levels of fish.

Omega 3 As Part Of A Healthy Diet

Omega 3 is a substance found most commonly in fatty fish such as fresh salmon, tuna, mackerel, pilchards and sardines. Over the last 100 years the western diet has shifted radically to include far less fish and thus the Omega 3 fatty acid. During the same time depression is estimated to have increased up to 100 fold.

To maintain ideal health, the average person should consume five grams daily of essential fatty acids (divided between Omega 3 and Omega 6). As this is not likely to change at any point in the near future some recommendations have been laid out for those who choose to take Omega 3 supplements. These recommendations will be listed further below in the section titled, "Omega 3 Supplements".

Omega 3 And The Brain

While the benefits of Omega 3 fatty acids can be noticed on many levels, the biggest breakthroughs documented have occurred in improved mental functions and health. Omega 3 has been reported to be effective in the treatment of depression. Numerous studies have indicated that during double-blind tests, patients suffering from depression who take Omega 3 over a placebo report significant benefits.

Similar results have been reported in the treatment of bipolar and schizophrenia. There are theories that Omega 3 could be used to treat other mental conditions such as attention deficit disorder, borderline personality disorder, dyslexia and cognitive impairment however at the time of this writing these beliefs are unsubstantiated by anything more than preliminary data.

Omega 3 And The Body

The main reported benefits of Omega 3 for the body occur in the heart. The American Heart Association recommends eating fatty fish at least twice per week in order to reduce the likelihood of heart disease.

While research is still ongoing into the effects of these fatty acids on the heart, research to date has shown that they:

o decrease risk of arrhythmias, which can lead to sudden cardiac death

o decrease triglyceride levels

o decrease growth rate of atherosclerotic plaque

o lower blood pressure (slightly)

Additionally, Omega 3 has been reported effective as an anti-inflammatory. And according to an article by Judith Horstman for Arthritis Today, "There's strong evidence that fish oil supplements with omega-3 fatty acids can ease rheumatoid arthritis (RA) symptoms, help prevent Raynaud's syndrome spasms and possibly relieve some lupus symptoms.

There is some limited evidence that the reduction in Omega 3 in the average western diet can be a contributing factor to the rise in:

o asthma

o chronic fatigue syndrome

o cystic fibrosis

o osteoporosis

o prostate cancer

Omega 3 Supplements

Any good doctor or nutritionist will tell you that the best way to get any nutrient is to go right to the source and eat it through the foods they originate. In the case of Omega 3 this would most likely be in the form of fatty fish, flaxseed, walnuts, canola oil and soybean oil. That said, this is not always possible given the average westerner's diet and lifestyle. Additionally, for those suffering from sever depression or using Omega 3 to combat an existing condition, the amount contained in the foods we eat may not provide enough of this fatty acid. If this is the case then it is important to know what you are looking for.

The supplement should be high in EPA (eicosapentaenoic acid). EPA, along with DHA (docosahexaenoic acid) are the two active ingredients in Omega 3. EPA is considered to be the therapeutic element. It is thus important to purchase a supplement higher in EPA than DHA.

Additional Notes

Due to the recent developments and study of Omega 3 and all of its potential health benefits, the majority of studies and information on it are preliminary and based on smaller test groups. Additional research is underway and should provide additional insight into how it works and exactly what its role is in the brain's functioning and development.

Currently additional studies are ongoing into the roll of Omega 3 in brain and nerve regeneration, depression, heart disease, arthritis, cancer, neck and back pain, stress and an assortment of other mental and physical conditions.

Truth About Omega 3

Why Omega 3 Fish Oils Are Important For Health

Omega 3 oils have been called "the miracle food of the 21st century". Many health professionals and health organizations, including the American Heart Association, agree that there are many nutritional health benefits that can be gained by taking Omega 3 fats. Numerous research studies have shown that omega 3 oils can help prevent heart disease, maintain optimum blood pressure and cholesterol levels, and provide relief for joint pain, migraines, depression, autoimmune diseases and other conditions.

Omega 3 fats are polyunsaturated fats that contain essential nutrients for our bodies. Omega 3 fatty acids cannot be manufactured by our bodies and therefore must be obtained through our diet in either our food or by taking supplements. There are many different kinds of omega 3 fats, but the most important ones are alpha-linolenic acid (ALA), eicosapentaenoic acid (EPA) and docosahexaenoic acid (DHA). Flax seed and walnuts are excellent sources for ALA. Fish

oils are an excellent source for EPA and DHA.

Nutritionists have recognized the importance of balancing omega 3 fatty acids with omega 6 fatty acids in our diet. Omega 3 fatty acids are found primarily in oily cold-water fish such as salmon, tuna and mackerel. Omega 6 fatty acids are found primarily in rich foods such as margarine, cereals, whole-grain bread, baked goods and fried foods. Most people in the Western part of the world consume far more omega 6 fatty acids and the ratio of Omega 6 to Omega 3 fatty acids is way out of balance. According to Cancer Epidemiology Biomarkers & Prevention, there is mounting evidence proving that people with a high omega 6 to omega 3 ratio have a 95% higher risk of developing colon cancer. This study took place in Shanghai China with 73,240 participants.

To improve our health we need to increase our omega 3 fatty acids and decrease our omega 6 fatty acids. We can increase our omega 3 fatty acids by eating more wild-caught salmon, albacore tuna, walnuts, flax seed and avocados. One of the drawbacks for eating fish is that they contain increasingly high levels of pollutants such as PCB's, lead and mercury. This condition exists because of industrial pollution which has accumulated in the streams, rivers and oceans around the world. Because most of the fish today is contaminated, it is probably better to increase your intake of fish oils by taking supplements. We can decrease our omega 6 fatty acids by eating less rich foods such as mayonnaise, salad dressings, processed foods and fast foods.

Benefits of Omega 3 fish oils

1. According to the American Heart Association, clinical trials have proven that omega 3 fish oils are effective in reducing the incidence of cardiovascular diseases including heart attacks

and heart arrhythmias. Omega 3 fish oil lowers the levels of bad cholesterol (LDL) and increases the levels of good cholesterol (HDL). Fish oils also help reduce the risk of blood clots in our arteries and improves blood circulation.

2. Recent studies have shown that taking Omega 3 supplements have resulted in improvement in brain functions including memory and thinking ability. Promising results are also being seen in lowering the risk of age related brain dysfunction like Alzheimer's and dementia. In addition, studies suggest a strong link between Omega 3 intake and lower levels of some mood disorders, particularly depression and bipolar disorders.

3. Omega 3 fish oils have anti-inflammatory properties which are effective in reducing inflammation in our blood and tissues. Regular consumption of fish oil supplements is helpful to those suffering from chronic inflammatory diseases such as arthritis and rheumatism.

4. Fish oils have been found to be beneficial for pregnant women because the DHA in the

fish oils helps in the development of the eyes and brain of the baby. It helps in avoiding premature births, low birth weights and miscarriages.

5. Type 2 diabetes is characterized by high levels of triglycerides in the blood and lower levels of good cholesterol. Because Omega 3 fish oil lowers the levels of bad cholesterol (LDL) and increases the levels of good cholesterol (HDL) it reduces the risks associated with diabetes. The risks of death by heart attack for diabetes sufferers are around 6 times higher than they are for the general population.

6. Macular degeneration is an age related condition that can lead to total blindness in older age. To date there is no treatment for this condition. Recent studies have shown that omega

3 fish oils reduced the risk of macular degeneration in the aged.

7. Omega 3 fish oils help in improving the condition of poor and dry skin by making it shinny and glowing. Our skin tends to lose natural oils all of the time and fish oil supplements help replace these natural oils and improves the appearance of the skin. Many skin conditions can be helped by taking Omega 3 supplements including eczema, psoriasis, acne, dry skin and flaking skin.

8. Fish oil helps maintain good hair luster. Omega 3 has hair growing properties that provide nourishment to the hair follicles. It therefore aids in faster development of hair and helps prevent hair loss.

Given all of these impressive health benefits I find it hard to believe why one would not take omega 3 fish oils. So the first question is what is the best brand? After doing extensive research on different brands, I found that Nordic Naturals was the highest quality omega 3 fish oil on the market. This brand was recommended by several doctors and two different consumer reports agencies performed a series of tests on different fish oil brands and found that Nordic Naturals had the highest scores. The second question is how much omega 3 fish oil do I need to take? For safety purposes, the FDA recommends no more than 3 grams of combined EPA and DHA per day. I use Nordic Naturals Ultimate Omega product which contains significantly more EPA and DHA per capsule. For this particular product you only need to take 2 capsules per day.

Why Omega 3 Fish Oils Are Important For Health

Longines 120th Anniversary Retrograde Watch

Longines 120th anniversary Retrograde watch, as the name suggests, is part of the Longines' celebration of the 120th anniversary of the Longines logo. And the 120 anniversary Retrograde is limited to 120 pieces with each individually numbered.

Judging from appearance, this Longines 120 anniversary Retrograde watch (hereinafter refers to as Longines 120) is part of the master collection as it has many in common with the Longines L2.716.8.78.3 and L2.717.8.78.3(hereinafter refer to as L2 watches) -the latest models in this well-received collection. They have the same case structure and the same layout of the dial. But still there are some differences: Longines 120 has Roman numerals and beautiful smooth dial(while L2 watches feature Arabic numerals and "barleycorn" pattern on the dial, ), and has the winged hourglass, part of Longines trademark, removed from the dial and engraved in the case back, leaving the name of Longines there. When it comes to the case back, Longines 120 has other elegant engravings to show the theme of this watch, while L2 watches sapphire crystal display case back.

Thanks to the highly complex automatic movement that features 28,800 vph frequency and 46-hour pour reserve, the dial has three retrograde hands that indicate day at 12, date on the right side and 24 hour second time zone at left hand. Besides, the dial displays central hours, minutes and power reserve indicator at 6 o'clock.

Sized at 44mm, the rose gold case receives refined finished and is fitted with scratch-resistant sapphire crystal and an alligator strap with triple deployment clasp. Longines 120 is water resistant to 30 meters.

Longines 120th Anniversary Retrograde Watch

Why Fine Watches Are Better Than Smart Phones

With the rise of iPhones, iPads, Blackberries, laptop computers and other electronic devices, some people are predicting that fine watches will fall out of fashion. Sure, your iPhone phone can tell you the time, and also allow you to surf the web, listen to music, check your email and take phones, but does it also look amazing on your wrist and allow you to check the time instantly without pressing a button or fumbling around in your pocket? Luxury watches can do things than electronic devices can't. Here are four reasons why fine watches are better than iPhones when you need to know the time.

1. Watches look good - It's no secret that fine watches are a fashion statement, just like a dress, a pair of shoes, a necklace or a tie. Fine watches can complement any outfit - if you're off to the opera, a Philip Stein watch paired with your long black dress will look sophisticated and stylish. If you're off to a picnic, a Quartz watch paired with your short shorts and stripy tank and Birkenstocks is cool and casual. You can't exactly strap your smart phone to your wrist and make it look good, can you?

2. Watches save you time - Ok, so maybe it's true that you can check the time on your smart phone by just pressing a button to light up your screen. But how many times have you had to fumble around in the scary depths of your purse or turned your apartment upside down searching for your iPhone? The great thing about the humble watch is that it's always there when you need it; you can tell the time in an instant, which is perfect for when you're on the run, at work, or pushing your cart around in the grocery store.

3. Watches are practical - Sporty watches are equipped with advanced systems like stopwatch functions, heart rate monitors and altitude gauges, so they're a must for any serious hiker, runner, cyclist, athlete or outdoorsy person. Let's face it, when you're running or cycling, it's a bit impractical to whip out your smart phone when you want to check your speed. You want don't want to waste precious energy! And you can't exactly take your iPhone under water when you're swimming or snorkeling. When you're exercising or training, a watch remains the best way to tell the time.

4. Watches are historical - Yes, smart phone technology is making history: ten years ago, most of us wouldn't have dreamed of writing emails while sitting in the cab or on a train. But fine watches have a much longer history, so when you wear a watch, you're flaunting a centuries-old invention. The first timepieces to be worn date back to 16th century Europe, and they were usually worn on a chain around the neck. Fine watches have come a long way since then, but their beauty, elegance and sheer practicality remains.

Why Fine Watches Are Better Than Smart Phones

Diamond Watch Auction - Why Buy Diamond Watches From Online Auctions

A Diamond is forever and a diamond watch is for a lifetime! A diamond watch is not just a luxury timepiece but is a perfect statement of style, value and sentiment. There was a time when you had to look for a diamond watch and affordability was an important question but things have changed considerably today.

With the advent of the internet, finding a diamond watches is easier and buying one is affordable. The internet has opened different avenues for e-commerce, which brings up the much debated significance of online auctions. Online auction is one of the most effective ways of selling rare jewelry, watches and other items. The underlying significance of an online auction is that it makes it easier for people to find rare and expensive items in a wider range and at an affordable price.

The entire concept behind a jewelry auction is to promote jewelry but the bigger picture boils down to just one thing: you have a higher chance of getting the watch or jewelry you have desired for a long time at your price. The main aim of an online watch auction is to bring to you authenticated timepieces from different brands globally to one place. So an online auction becomes a one stop shop. At an online auction, you will find some of the most exquisite timepieces with intricate designs, studded with diamonds finding which at a watch store might be difficult.

Some of the brands with their top of the line diamond watches or other jewelry watches are made available through an online action. Some of the brands that you will see occasionally at a watch auction include Rolex, Audemars Piguet, Longines, Breitling, Movado, Baume & Mercier, Bulova, Ebel, Omega, Hublot, Jaeger-LeCoultre, Maurice Lacroix, Bulgari, and Girard-Perregaux. These are not just top brands but have been timekeepers for more than a couple of decades.

You may have your eyes on a specific model by Jaeger-LeCoultre or Movado and it is probably unavailable at the numerous watch stores across your state or area. But you want the watch, so what are your options? The best option is a watch auction where you have a higher probability of finding your chosen watch model. A watch auction is an evolved market place where you can bid on a single watch or numerous watches and get to buy them for a price tag, which would otherwise be impossible to get at a local watch store. This is the single biggest advantage of a diamond watch auction.

At an online auction, you can find a Benny & Co men's diamond watch with a price tag of $6400 for just half the price and hence auctions are the perfect statement for affordability. If you have been dreaming about a specific 2.6 ct., white and yellow diamond studded chronograph watch with ice dial and leather strap then you don't have to look too far!

Diamond Watch Auction - Why Buy Diamond Watches From Online Auctions

Longines DolceVita Ladies Watch - The Token of Excellent Taste

As a splendid infusion of the 1930's orderly lines and the 1950's sportful, spectacular style, the DolceVita collection of watches are alluring to women of all age groups. The timeless design is deeply endorsed by 1950s stars all the way to today's celebrities. La DolceVita truly does embody the spirits behind the design of the watch by Longines.

The rectangular shaped case is embellished with glittering diamonds, while the octagonal shaped crown is known for its unique feature. A large portion of the watches in the DolceVita collection consist of a quartz movement, either the L178 or L963, each with an accuracy of -18/+18 sec./month. The L178 movement is adorned by 11 jewels and is powered by a battery life of 18/29 months, while the L963 comes with only 5 jewels yet a battery life of 29 months. In addition, some watches from the Longines DolceVita collection are powered by self-winding mechanical movements, which inherits the brand's past experience of manufacturing watches by hand.

The watch face is available in different variations, including a straightforward black face with Arabic numerals placed at 12 o'clock, a white dial with graceful hour markers, a pink mother of pearl face, etc.

The stainless steel case is quite prevalent in the Longines DolceVita watch apart from one model that comes with gold case and gold strap. Each watch comes with scratch resistant abilities and water resistant abilities to more than 30 meters. The Longines DolceVita is a great selection for those women who desire watches characterized both by sleek modern lines and classic styles.

Longines DolceVita Ladies Watch - The Token of Excellent Taste

What Makes a Collectible Watch Valuable?

The practice of collecting watches for a hobby and for investment purposes has become very popular in the last 40 years. The major catalyst for this activity, was the formation of a watch auction marketplace called "Antiquorum". Originally set up in Geneva, they now have offices in New York and Hong Kong.

They have established several record sales in recent years including.

A 1939 platinum Patek Phillippe watch for US$4,026,524 in 2002

In 2005 they ran a "thematic" auction for the Vacheron Constantin brand which reached a total sales value of US$15,000,000.

These world beating auction records ignited a passion amongst collecters who stared digging around in their closets, and other peoples closets, to find old mechanical wristwatches. Such has been the interest in this type of sale that values have continued to climb especially for rare and limited edition watches. All the big names are represented and it could be said that such interest has attracted many corporates to the business of owning and selling watchmaking companies. Many of the big brand companies being sold to the global corporations much like any other bouyant business activity.

The price of anything sold at auction is determined by the buyers of course. In recent years a number of bidding wars have broken out for big name watches. Determined bidders have fought tooth and nail to secure product that will complete or enhance their existing collections.

One sure fire way to double the price you get at a watch auction is to provide all the original packaging, sales documentation and of course have the watch in top condition with the original strap.

As with all "antiques" the provenance of a watch can add substantially to its value. Keeping a detailed record of previous owners can be useful. A watch owned by the President of the United States, the Queen of England or other such notable celebrities can have a huge bearing on the value of a watch too.

As an example of this, Albert Einstein's Longines watch, was sold at auction in 2008, for US$596,000.

Mahatma Ghandi's Zenith pocket watch, along with his glasses, sandals and a bowl, sold in March 2009 for US $2,096,000!! Not bad for a man who led a humble life.

So next time you are clearing out the vault, check for any mechanical watches. If you are very lucky, you may find the diamond watch you gave to your Ex on their 30th birthday... although to be real, that's probably long gone!

What Makes a Collectible Watch Valuable?

The Classic Elegance of the Longines DolceVita Ladies Watch

The Longines DolceVita wristwatch is a truly elegant ladies wristwatch, designed along class lines, thereby giving it a timeless beauty. The DolceVita ladies watch is for those who desire the best that Swiss manufacturing techniques and design but at an affordable price.

The DolceVita collection of watches by Longines is inspired by the neat, trim lines of the 1930s with the heady, glamorous style of the 1950s. The design of the DolceVita wristwatch is a stylish synthesis of the two forms into a beautiful ladies watch. The style of the ladies DolceVita by Longines is timeless; a timepiece that could have been worn by 1950s film stars through to today's screen idols. La Dolce Vita - the Sweet Life - certainly does sum up the ethos behind the design of the DolceVita ladies watch by Longines.

The casing of the Longines DolceVita is of a rectangular shape. Nearly all the casings in the DolceVita collection are adorned with diamonds. The octagonal shaped crown adds distinction. Most comprise a quartz movement, either the L178 or L963 from Longines both of which have an accuracy of -18/+18 sec./month. The L178 movement has 11 jewels and a battery life of 18/29 months: the L963 has 5 jewels and a batter life of 29 months. However, Longines hasn't forgotten its past of hand manufactured watches and so a number of Longines DolceVita cases house a fine self-winding mechanical movement - providing the time of day and the date

There is a choice of faces in the DolceVita collection. You can choose a simple black face with Arab numerals positioned at 12 o'clock or positioned on every quarter hour. Or, you choose a white dial with very elegant hour markers. There is also a DolceVita with a pink mother-of-pearl face. Each watch in the Longines Dolce Vita comes with subdial for the seconds at 6 o'clock position.

The case of the Longines DolceVita watch is stainless - although one model does offer a gold case with matching gold strap. All watches come with scratch-resistant, sapphire crystal and are water resistant to a depth of 30 meters.

The strap of the DolceVita is either a linked stainless steel strap or a lacquered leather strap in black or white - the white strap combined with the simple white face and diamond adorned stainless steel case is particular feminine.

For those who want a Swiss ladies watch that combines sleek contemporary lines with a timeless glamour, the Longines DolceVita is a perfect choice. This watch is definitely for those who appreciate Swiss quality wristwatches that are sophisticated and urbane.

The Classic Elegance of the Longines DolceVita Ladies Watch

Longines - A History With Distinction

Based in Saint-Imier since 1832, Longines has a long and prestigious history. The story begins with Auguste Agassiz getting a job in Saint-Imier as a trader of watch parts. At that time it was common practice for blank components to be sent out to craftsmen who worked at home. He eventually took over the business, but it wasn't until his entrepreneur nephew Ernest Francillon joined the company that Longines really started. Ernest's big idea was to gather the makers of all these components together under one roof, and so in 1866 he purchased land at Les Longines, or 'long and narrow fields' in the local dialect. By 1867 he had convinced an assortment of piecemakers to work in the new factory, and their first in house movement was produced, along with the Longines name, and winged hourglass logo to defend against counterfeits. This logo would be registered as a trademark in 1880, the oldest watch brand logo in existence.

From the start the Longines brand received commendations and awards, Francillon returning from the Paris World Fair in 1867 with a bronze medallion for the watch. Right until 1929, Longines could claim the title 'Leading Prize Winner' at the World fairs, and their premises were continually being upgraded to allow better facilities. By 1911 the company employed over 1100 people, and was selling its watches worldwide.

The company gradually built up a close relationship with sporting events, and timed the Olympic Games fourteen times. They also built strong connections with skiing and equestrian events, as these best reflected their company motto: 'Elegance is an attitude'. They have timed 31 Tours de France, over a hundred Show Jumping competitions in Europe and North America, and is the official Timekeeper at the Roland Garros Tennis grand Slam Tournament,.

But Longines isn't a sports watch brand. The company have also provided watches to the International Aeronautics Federation, becoming their official supplier in 1919. Charles Lindbergh set off on his first non-stop crossing of the Atlantic with a Longines on board, timing the crossing at 33hours and 30 minutes. Longines watches were also worn by Amelia Earhart, and in the 1930s it was Longines who patented the Flyback Chronograph.

Because of their early expansion, Longines watches have been widely sold, with the company producing their 30millionth watch in 2001. Of course, with 30 million Longines out there, there's no reason you should miss out. Watchfinder has a wide variety of pre owned Longines watches on its site for very reasonable prices, and the company has never compromised its motto. All Longines are an example of elegance, be they classical or contemporary in their design.

One of the latest Longines watches has a more classical look, and although it is a chronograph, the new Column Wheel Chronograph follows their motto to the letter. With a stainless steel case and black crocodile strap, it is elegant and sophisticated; a watch for the Longines connoisseur.

Longines - A History With Distinction

Longines Watches

Longines is another Swiss-based watch company. Also founded in the 1830s, it holds the oldest registered watch company logo. Though currently owned by Swatch, it was founded by Auguste Agassiz in Saint-Imier, Switzerland. When Agassiz's son Ernest Francillon took over in 1862, he turned the company into a true business. The company's name comes from the tracts of land purchased by Francillon, near a place called Les Longines.

The company's first watch debuted in 1867, and they continued successfully from there, creating their first wristwatches in the early 20th century. 1912 was a big year for Longines, as they began to move away from round watches and experimented with more daring shapes. They also premiered their creation of automatic timing at the Swiss Federal Gymnastics Meet in 1912. Another landmark for Longines was in 1927, when their timepieces were used in Charles Lindbergh's transatlantic flight. In 1952, their Photogines device was used in equestrian sports, as it was the first device that could keep time while also visualizing the finish line.

More recently, Longines celebrated its 175th anniversary as well as the creation of its 30 millionth watch. Today, Longines has ten collections for men and seven for women, with watches ranging in price from 400 dollars to 3,000 dollars. They use materials including gold, mother-of-pearl, stainless steel, quartz, and leather. Their watches are desired as a mark of old-world taste and distinction.

If you are looking to collect timepieces, or wish to get a nice watch for those special occasions, nothing beats a Longines - Timeless style guaranteed to invoke desire from your peers.

Longines Watches

The Best Place to Shop For Authentic Watches in Kuala Lumpur, Malaysia

Are you looking for the best place to shop for Rolex, Chopard, Longines, Tag Hueur and more authentic designers watches in Kuala Lumpur? Well, i have the answer here for you.

The Pavillion, Kuala Lumpur i must say is your one stop destination if you are searching to buy watches.

At one end of the Pavilion shopping mall building, you can find a number of boutique selling luxury watches. There are Rolex and Tudor watches boutique one the second floor. Sincere Watch Boutique is situated opposite to a jewellery store where you can find luxurious Girard-Perregaux, Vacheron Constantine, and annex to the boutique, is where the two Storey Mont Blanc boutique operates. Mont Blanc, also famous for its pen and accessories is a must visit. This is the only such boutique in Kuala Lumpur or this region besides its Singapore branch.

The famous Louis-Ulysse Chopard originated form Sonvilier, in the Swiss Jura or better known as Chopard is also situated next to these stores. I wonder if Chopard Mille Miglia Classic, my personal favourite of Chopard was on display. I did not have much time at that particular hour to really walk into all these boutique. It will be included in my next visit. But from what i see on the window display, the offer was more towards catering ladies watches segment.

In the Pavillion also there is this Watatime boutique where you can find most of the authentic watches such as Omega, Ebel and Longines watches which has high market demand. Tag Hueur boutique is also situated near these luxury boutique but on a different floor.

The Swiss watch industries is currently experiencing decreased for four month in a row with exports dipping down to more than 22.4 percent according to reports on Reuters, but that is another issue. Basel 2009 has recently saw the launch of many new watches from luxury brand.

The Pavillion, Kuala Lumpur is a must visit for watch enthusiast, especially if you are seriously looking for luxury and authentic watches or just to enjoy window shopping. It is also a destination for luxury jewellery shopping.

The Best Place to Shop For Authentic Watches in Kuala Lumpur, Malaysia

Guides for Maintaining a Longines Gold-Plated Watch

As one of the most experienced and greatest Swiss watch manufacturers in the world, Longines produces magnificent timepieces for watch collectors and watch lovers. The price of a Longines watch is very high, especially a gold-plated watch. Usually a person buys it for collecting instead of daily wear. Still there are some people who buy it as a daily wear to show off their wealth. Either buy such a watch of high price tag for wearing or for collecting, it is necessary for people to maintain it well as it is precious. There are some guides for the owners of a Longines gold-plated watch to keep it well here.

Keep the watch dry and clean. It is better for people to wipe the timepiece with corduroy cloth. This can be done once a week. If there is sweet on it, is should be cleaned and dried as soon as possible.

The gold-plated watch should be kept away from touching hard surfaces. As we know, the layer of gold polish is too thin to broken. To keeping it away from touching hard surfaces is to avoid scratches.

Keep the watch away from chemical substances such as liquid gas, sulfur soap and emissions. These substances are harmful to the watch. They will remove the gold plated layer of the timepiece.

Clean it. The cleaning is not as easy as cleaning other watches. It is better for people to smear a tiny drop of plain toothpaste on the cloth which is used for cleaning the watch. The gold-plated band should be rubbed first. Then rub other parts of the timepiece. After that, use a wet new cloth to rub the watch again. Make sure to rub the toothpaste. Then use it soft cloth to dry the watch. The watch will look new after cleaning.

A Longies Gold-plated Watch is precious not only because of the high price, but also because of the reputation of Longines. By following the above methods people can surely keep it well.

Guides for Maintaining a Longines Gold-Plated Watch

An Overview Of Tissot Watches

Tissot watches have been made for over 150 years and offer excellent value for money for those looking to by a Swiss watch from a genuine manufacturer with a pedigree in watch making.

The company was founded in 1853 and has been in its present location of Le Locle in the Jura Mountains for over 150 years. It is now part of the Swatch group, whose other brands include Omega, Longines, Rado, and Calvin Klein. The Swatch Group is the largest watchmaker in the World, accounting for 25% of all sales.

Tissot has been responsible for some of watchmakings firsts, including the first anti-magnetic watch, the first plastic watch (Idea 2001), the first stone watch (The Rockwatch) and even the first watch made of wood (The Woodwatch). They have also been appointed as official timekeepers through the years to some of the biggest and most well known of sporting events.

Tissot watches are designed for the low- to mid-price range of Swiss watches. Because of their affordability they are often the first Swiss watch someone buys. You can by a Swiss made, Tissot watch for as little as $240.

The company has many collections such as the Carson, Desire, Heritage Classic, PR50, Trend Flower and T-Touch.

Most watches come with a quartz movement though some comes with mechanical movements with some complications like chronograph.

The Tissot Flower collection is a ladies watch with an emphasis on youthful design. The bezel consists of petals which open and close as you rotate the bezel. The petals come in an assortment of very pretty colors on enameled steel. Likewise the straps come in complementary colors of satin leather. Many of the dials are of mother-of-pearl.

The Carson collection is of traditional design; round dial, small link strap, thin arms and sparse dials with simple hour markers. The movements are mechanical automatic. The case is of stainless steel with straps available in stainless steel or a mixture of steel and gold gilt links. The collections includes both gents and ladies watches.

The Heritage Classic collection features watches with rectangular cases. The movements are quartz. The watches feature two time zones. T1 is the main hour markers with T2 coming as a rectangular subdial at the 6 o'clock. The T1 dial features Roman Numerals whereas the T2 dial has simple hour markers. The overall look of these Tissot watches is of an Art Deco design.

However, Tissot don't just make 'classically' styled watches. They produce some very trendy sports watches, the T-Touch being the most famous. This watch allows the user to access 11 different functions by simply touching the glass on the watch face. Among the functions available are Thermometer, Barometer, Altimeter, Compass and Meters/Imperial conversion. To underline its modernity, the casing is available in steel and titanium with white, back or silver dials. The straps are also very modern with blue, white leather, steel or rubber - the rubber strap looks especially good in Orange.

Tissot watches aren't going to appeal to many watch connoisseurs or collectors, however, they will certainly appeal to those who want to own a genuine Swiss watch from a Swiss manufacturer of some standing at a price that is very affordable.

An Overview Of Tissot Watches

Tissot T-Touch Watch Technology

Tissot T-Touch technology is an innovative watch technology that uses tactile sensitive watch crystals to operate their watches. The technology was developed by Tissot Watches, a company founded in 1853 in Le Locle, Switzerland where the company is still located. The Tissot Watch brand is now part of the Swatch Group, which is the largest watch company in the world. They are the maker of other fine Swiss watches such as Omega, Rado, Calvin Klein, Longines, and Pierre Balmain.

Most of the T-Touch models come with a chronograph, compass, two alarms, perpetual calendar, altimeter, thermometer, and barometer. Several models have both analogue and digital readouts. The T-Touch technology allows the user to touch various locations on the crystal watch dial to engage the particular feature.

To activate a feature, the user taps the touch sensitive sapphire crystal dial which has the name of the functions on the perimeter of the dial. Touching the centre of the dial will also allow the user to cycle through the different settings such as time zones, date, and other functions.

Another innovation that uses the T-Touch technology is incorporated into the Tissot Silen-T watch. The Silen-T allows the user to obtain the time by touching the screen and receiving silent vibrations. These vibrations provide the hours and minutes. By receiving the information in a discrete manner, it allows to the user to avoid the awkward situation of constantly looking at the watch to determine the time. The Silen-T watch is a great watch for those visual impairments. The Silen-T model also includes many of the other standard functions of the T-Touch Technology.

The Tissot T-Touch technology is available in over 40 styles and models within the family of T-Touch watches. Tissot Watches have always been known for their fine craftsmanship, stylish designs, and technological innovations. Their different collections of watches are versatile. They can be worn in a variety of settings from the boardroom to hiking in the woods. They were the first company to mass produce pocket watches yet they still retained their reputation quality workmanship and innovations.

Tissot Watches are the Official Timekeeper and the Official Watch of NASCAR. They have developed the T-Touch NASCAR which uses the T-Touch technology.

The T-Touch technology is an innovation that has made Tissot watches very popular with contemporary audiences. In addition to being fashionable, they are practical for a variety of uses. It remains to be seen what Tissot will come up with next and what additional features they will employ in future generations of T-Touch technology. It is bound to be something that will keep Tissot on the cutting edge of watch technology.

Tissot T-Touch Watch Technology

Discount Luxury Watches

When one thinks about luxury watches, they don't often combine that thought with the word discount. However, even in these trying economic times, it is possible to own a piece of affluence. Discount luxury watches are available. This means that stores and websites are selling actual luxury watch brands like Longine, Movado and Omega far below their normal retail value.

Elegance is the first word that comes to mind when one considers stepping up to a watch brand that connotes luxury. It is impossible to complete a classic business wardrobe or evening wear without the proper accessories. You need to have a watch that shines forth its opulence and declares that you are someone who knows what real taste is. The price, however, doesn't have to match the wealth emanating from the article.

When someone wants to upgrade their personal style, or finds that the luxury watch they are wearing has gone out of style, they want to purchase something new. Also, there are watches that have been in the jeweler's inventory too long, and have either lost their prestige or style. Sometimes, manufacturers decide that it is time to implement a new line. When this happens, they have to discount their old lines. All of these methods can provide an opportunity for you to purchase an exquisite specimen for far less than you normally could.

Diamond watches never lose their appeal. Luxury timepieces with genuine Swiss movements are also always en vogue. Look and function are the most important criteria when selecting a chronometer. A new watch has to have the right image for the occasion and be able to run reliably for a long time. A night out is not the same as a business meeting, and neither is the watch that accompanies either situation.

Business watch styles are generally more functional and less ostentatious. They give you the correct time, but they also convey a sense of purpose and intent. You wouldn't want a flashy diamond-studded timepiece adorning your dark power suit. Neither would you want a serious, multi-function, leather and steel wristwatch on a fun night in Las Vegas. Showing that you have the acumen to wear the right watch is as important as choosing the right fork for your olive.

When you are a junior executive, you need to have an exact perception of style. Moving up in the company means that you must impress in every area of your person. If you are not able to present the image that the company and their clients expect, you are not going to achieve lasting success.

Whether you wish to sport the watch on your wrist or in a pocket, there are many styles and brands available today at discount prices. A little bit of research and perseverance will allow you to acquire one of these lavish standards of dress at a price that won't empty your piggy bank.

Discount Luxury Watches

This Year's Holiday Season Is All About Game Consoles and Luxury Watches

Ah, the holiday season. Time for peace on earth and goodwill towards men - unless you get in the way of a last-minute shopper. If you haven't gotten your holiday shopping done already, now's the time to start. Whatever holiday you celebrate, it's the time of year to exchange gifts - here are some ideas to get you started:

A Game Console

Game consoles have come a long way since the days of Pong. You can watch movies, listen to music and, of course, play games on them - but not any ordinary games. The video games that are coming out these days look better than some movies being made. Look into the Wii, Xbox 360 and PS3, all of which allow streaming from Netflix's Instant Watch as well.

An E-reader

E-readers have technically been around for about 40 years, but didn't really blow up until recently. They've been criticized - and feared - as the downfall of the paper book, but regular books seem to be doing fine. E-readers are perfect for voracious readers don't want to cart around a bunch of books, magazines and newspapers. Look into the Amazon Kindle, Barnes and Noble Nook and Apple iPad, which is actually a tablet computer with an e-book function.

A Luxury Watch

Designer are perfect for those who take looking good seriously. There are thousands of possibilities when it comes to luxury watches; it would be impossible not to find something. Look into Longines, Raymond Weil and Gucci watches; these companies supply some of the most beautiful luxury watches in the industry.

A Vacation

Set up a vacation package complete with air- and hotel fare, as well as gift certificates for nearby vacations and attractions. Find out which places the recipient has been wanting to visit, or if you're worried you won't be able to get enough details (such as when he or she will be able to take time from their everyday schedule) load them up with gift cards for airlines and hotels that they can use at their leisure.

Gift Card

On that note, gift cards generally make great gifts. It might seem like a cop-out, but it's actually the best (and yes, easiest) way to make sure the recipient gets exactly what he or she wants or needs. It might even be necessary in the case of people who like to remain cryptic when asked what they want, or put on a show about how you don't need to get them anything. If you don't already know, find out the recipient's favorite store, or get a Visa or Amex or Mastercard gift card - they can be used at any store that accepts those credit cards.

These gifts are just the tip of the gift-giving iceberg, though a luxury watch or e-reader is heartily recommended. Look for the dozens of "Top Gifts of 2010"-style lists that have hit the web, designed especially to help those of you who are a little lost when it comes to buying gifts.

This Year's Holiday Season Is All About Game Consoles and Luxury Watches

Omega Watches and the Olympics

Omega is the official timekeeper of the 2008 Olympics in Beijing, China. It only makes sense that Omega watches keep track of the times in the Olympics, as Omega invented the first stopwatch ever in 1898. In 1948, Omega also created the world's first photo-finish camera. Even the Swim-O-Matic touch pads at the Mexico City 1968 Olympic Games were made by Omega. As Omega keeps progressing the way the Olympics can enhance timekeeping, they continue to be the official timekeeper for the Summer Games.

Over many different time periods, the technology used to time events at the world Olympic Games have gone through the a variety of stages which include: manual timing, electro-mechanical timing, electronic-quartz timing and the broadcasting of live results. Timekeeper sponsors throughout the modern Olympic Games include Longines, Heuer, Omega, Seiko, and Swatch.

During the 1896 Athens Olympic games, a manual chronograph by Longines became the official timekeeper. It wasn't until 1932 when Omega became a sponsor and the official supplier of time for the Olympic Games in Los Angeles, and continued until 1964. Seiko, one of the early companies to explore quartz movement technology, became the official timekeeper for the Tokyo Olympic Games in 1964. As well as ending the monopoly of Swiss timekeepers at the Olympic Games, Seiko's designation bore witness to the importance of quartz timing technology.

The emergence of microelectronics brought about a revolutionary breakthrough for the timing of sports. In particular, the advent of computers and software equipped sports timers with more precise and perfected functions. In addition to being shown on the scoreboard, it was a very big deal when athletes' times could also be shown by video and used for radio and television.

By the year 1972, Omega and Longines co-founded the Swiss Timing Company, which focus in the manufacture of timers for the Olympic and other sporting events. Interestingly in the same year as the Swiss Timing company was founded, the Munich Olympics were held. These were the first Games to introduce the geodimeter and electronic timers with 1/1000th-second accuracy.

At the 2008 Olympic Games, Omega will be timekeeping again, and, just as important, data handling. They will be presiding over 302 events in 28 different sports at 37 far apart venues, principally at the already famed "Bird's Nest" main stadium in Beijing itself. Omega will be deploying 450 on-site technicians to handle over 450 tons of equipment, to service 70 scoreboards for the public's view, and 322 sport-specific subsidiary scoreboards, involving more than 175 km of cables and optical fiber. Omega has proved that it has the capabilities to do a great job timekeeping at the Olympics, and it sounds like they will be up to the task again.

Omega Watches and the Olympics