图片来源于pixabay.com
全世界有约1/4的人口
都会庆祝斋月，至2020年，这一数字已超过20亿About a quarter of the world's populationwill be celebrating Ramadan, and by 2020, that number has exceeded 2 billion
数据来源：Amna Puri-Mirza, Statista, Number of people worldwide celebrating Ramadan in 2020, by region, Aug 2020.
斋月作为伊斯兰教各民族的文化传统节日，形成了一场全球穆斯 林国家盛大的购物狂欢季，中东、北非则是穆斯林集中地。
Ramadan is a cultural and traditional festival of the Islamic peoples and a grand global shopping spree season, with the Middle East and North Africa being the concentration of Muslims.
通常情况下，消费者会在斋月前后两周出现季节性激增。据埃及国家天文学和地球物理研究所称，2022年斋月预计在4月2日开始，一直持续到5月2日。既是说，目前已经是消费者采购旺季，也是商家大限度提升销售额和增长机会。
Typically, there is a seasonal surge in consumers two weeks before and after Ramadan. 2022 Ramadan is expected to start on April 2 and last until May 2. It is already the peak season for Muslim consumers to make purchases and an opportunity for businesses to boost sales and growth in a big way.
那么，小赛与大家探讨一下2022年斋月，商家们应该如何做好准备？
So, let's explore how businesses should prepare for Ramadan 2022?
2022年斋月消费趋势正在向境外网购倾斜，社交媒体是营销重要渠道
Consumption trends are tilting toward offshore online shopping, and social media is an important marketing channel
� ��《2021年中东地区B2C电商和支付市场&新冠疫情影响和商业行为准则》资料显示，85% 的中东地区消费者在过去的12个月里，三分之一的消费者选择境外网购，而获取商品信息来源主要依赖社交/视频APP。
According to the data, 85% of Middle East consumers in the past 12 months, one-third of consumers choose to buy online abroad, and the source of information about products rely on social/video app.
数据来源于：Snapchat全球营销APP
因此，对于商家来说，斋月期间，除了� �行一些促销活动外，在社交应用广告的投放和视频种草是不可忽视的营销方式。
按照伊斯兰教教义，斋月是一年中最圣洁的一个月，慷慨无私、乐善好施是社交媒体中的热搜词汇，因此商家可以此类词语进行产品包装，或者进行互相给予、赠送小礼物的相关活动。
Therefore, for businesses, advertising on social apps during Ramadan is a marketing method that cannot be ignored.
According to Islam, Ramadan is the holiest month of the year, and generosity and charity are buzzwords in social media, so businesses can package their products with such words, or carry out activities related to giving to each other and giving small gifts.
从用户需 求，看哪类产品在斋月最受欢迎
From user demand, see which products are most popular in Ramadan
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家居类：入斋前是家居销售爆发期。装饰和烹饪是中东人民在斋月家居的核心
Home: Before Ramadan is a period of explosive home sales. Decoration and cooking is the core of the Middle East people in Ramadan home
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